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13.07.2020
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In food service industry, a chatbot may substantially influence the quality and speed of servicing the visitors. In this article, we will talk about the functions of restaurant chatbot, how can it be useful, and what one has to do after launching the bot.
Possible Functions of a Restaurant Chatbot
Restaurant or cafe bot may perform dozens of tasks for the catering business:
- Providing information about the company (philosophy of an enterprise, photos, feedback, promotions, advantageous offers);
- Booking a table – chatbot restaurant reservation;
- Renting a restaurant for a special event;
- Reservation of food and drinks;
- Providing a menu and processing orders;
- Calling a waiter, a hookah-maker, a manager to the table;
- Setting up an online payment system;
- Accrual of bonuses for visiting a restaurant and other operations;
- Ordering food delivery;
- Collection of feedbacks about a restaurant.
Of course, it is not obligatory to introduce all the possible restaurant chatbot functions at once. It is better to act based on what the business needs at this particular moment. Is the restaurant packed to capacity all the time? Provide a call for a waiter with the help of a chatbot as an alternative. Do you need to invite more people? Think through providing information for your potential visitors, offer them a favourable deal, organise the collection of feedback, and a chatbot will help you with that. Do you need to reduce the service time? Offer chatbot restaurant reservation or reservation of food and drinks with the help of the same chatbot.
As you can remember, each function requires a separate approach, functionality setup and additional bot scenario. However, if you approach the development of such an assistant with due responsibility, you will have a perfect tool to work with your clients and a huge competitive advantage.
In our article “5 Tips for Effective Bot Implementation”, you will find information on how to plan the bot structure and scenario.
Advantages of Restaurants Using Chatbots
As we can see, cafe bot functions are very versatile. All the options listed above provide sufficient business advantages. Here are the main ones:
- Quicker service for the visitors and customers;
- Reducing the expenses for additional employees;
- Possibility to integrate the CRM system and reach a new service level;
- Automation of providing information and other business processes.
What advantages will a restaurant bot bring for your business? Scrupulous planning will help determine the major aims of using the program and elaborate the bot functionality.
How to Promote a Restaurant Chatbot
So, you have already planned everything, the developer has provided you with a ready-made program, and testing has shown that a bot manages its tasks very well. Everything is ready! Still, the restaurant chatbot will not magically appear on all the cell phones of your potential visitors immediately after the launch. That is why you have to decide how to attract the attention of your target audience. Available options:
- Thematic or geo-chats/channels in messengers (if the bot has been developed for Telegram, Facebook);
- A link to a cafe chatbot on the website of a restaurant and partner websites, recommendation and functionality description;
- Social media ads;
- Exterior advertising on visible places of a restaurant (bar, tables);
- Presentation of a bot at the restaurant events;
- Demonstration of a bot at thematic events of the city;
- Recommendations from the restaurant employees;
- Promotions related to inviting one’s friends to the chat, accumulation of bonuses.
We are sure you will find out how to apply a chatbot in your restaurant business and increase the revenues of your company. On our website, you will find useful recommendations and tips on chatbot development.
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