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26.06.2020
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“Sorry, but all the operators are busy at the moment. Please hold and we will answer your call as soon as possible” — the messages of this type give the potential customers enough time to change their mind on buying your product. Sometimes time is money even in this context, that is why it is necessary to optimize communication with the customers and purchase arrangement process as competently as possible, particularly when it comes to an online shop.
In this case, creating a bot for a shop would be a miracle cure. It is in sales that this virtual assistant becomes the right hand of operators and managers. It can serve an unlimited number of requests; and redirects the visitors to the workers only for an individual consultation.
Learn more about a chat bot here.
Chat Bot Functions in Online Shop Servicing
You have already heard many times about the chatbot magic but you still do not know what such an employee can be entrusted with? A chatbot can accomplish a wide range of very important tasks for an online shop:
- Answer the frequently asked questions (FAQ)
- Respond to more specific questions about the goods, product availability, colors to choose from;
- Help with the product choice;
- Add an order to the shopping cart, book a product for a defined period of time;
- Help the customer to manage the order (view, edit, cancel);
- Conduct payment;
- Inform about the order status;
- Provide information about the product location;
- Take polls, collect comments and feedback;
- Handle complaints;
- Send out information about sales promotions, discounts and brand new products;
- Send custom offers.
As we can see, there is a variety of functions available. It is not always necessary to implement all the functions listed. Some shops may need a chat bot only to answer the FAQ of the customers, the others will do well with a catalog navigator. Also, there are shops which need to attract the audience’s attention with the help of useful newsletters. There will always be processes that need automation, that is, a bot development.
Benefits of a Bot for a Shop
We have already dealt with functions. Let’s talk in detail about the reasons to order a bot for a shop.
A chat bot accompanies the user at all the stages.
As can be seen, the functions and capabilities of a bot allow interaction with the user from the moment he shows interest in a product to repeated purchases and the audience analysis. Such functionality is also useful for providing information, purchase arrangement, order tracking, customization of the following offers, and analytics. A chat bot is a specific organizer who always comes in handy, especially in retail area. You can always plan individual characteristics and program functions, elaborate communication style, answers, updates, and create a loyal assistant for your customer and yourself.
A chat bot is useful both for the buyer and the seller.
A bot can work in two directions: it can act both as an advisor and an analyst. On the one side, it accompanies the buyer, helps to make a choice and place an order. On the other side, the program relieves your employees and collects the necessary user data (locations, choice, preferences, feedback, conducts surveys and tests). Such information allows to make up a custom offer for the users who have already performed a purchase. This increases the probability of repeated purchases and improves the audience’s loyalty.
A chat bot optimizes the process and time of purchase.
To order a bot for a shop means to value time — both yours and your client’s. Instead of long-lasting exploring of the website and products, waiting for the operator’s call, fact-finding, purchase arrangement, repeated calls for feedback collection, you just implement a bot and allow your clients to do everything by themselves in a couple of minutes.
A bot is an employee who is available 24/7.
A chatbot for an online shop will advise the clients even during non-working hours. It can not only answer the questions and offer the customer to go back to confirm an order, but can fully arrange the purchase even at 3 am. Everything depends on the program settings.
Also, a skillfully developed chat bot of a shop creates the following benefits:
- The simplicity of use on all devices;
- Possible learning ability and self-improvement;
- Access to large-scale analytics;
- Quick response time;
- Well-structured answers;
- Cost-effectiveness;
- Constant connection to the audience.
Of course, there is a range of characteristics in respect of which a chat bot is far behind a virtual assistant. One can endlessly talk about the importance of live human communication, but sales is not about intimate conversation; it is about convenient buying. Here, clarity, integrity, promptness and convenience are of value.
And this is one more proof that all the implementation should be done reasonably, and not due to fashionable trends. The comparison of a bot and a live chat can be found here.
Order a bot if you would like to optimize your business
A chat bot is not a solution to all the problems, but, undoubtedly, it is a very useful tool for business, especially for an online shop, a restaurant or a hotel. We follow the custom approach in creating a chat bot and reaching the maximum profit for you. Contact us, and we will offer the best option!
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